I’m Louis Castellani — a senior marketing leader with 15+ years in environments where marketing is held accountable to revenue.
My background is in media, iGaming, and retail — industries where every decision connects to commercial outcomes. That discipline is what I bring to every engagement, regardless of sector.
Through PRAM.LC, I work with business leaders and marketing decision-makers who need that level of thinking without a full-time hire
I combine strategic thinking, commercial insight, and hands-on experience to help business leaders make better marketing decisions. You describe the “symptoms” — I define the right strategy.
My background is in industries where marketing answers to revenue — not just brand metrics. Media, iGaming, retail. That discipline doesn't change with the sector.
I have no campaigns to sell. My only role is to make sure your strategy earns its budget before anything gets executed.
You work with me directly. Not a junior. Not a team you brief once and never hear from again.
*Execution support is coordinated through trusted senior partners when required.
Define the strategic direction of your marketing and align it with business goals, market opportunities, and competitive positioning.
Define how your company should be perceived in the market and build messaging that communicates your value clearly and consistently.
Part of Brand Positioning & Go-To-Market. A structured plan for launching products, services, or entering new markets with a clear commercial roadmap.
Part of Marketing Strategy & Planning. Strategic initiatives to improve acquisition, strengthen positioning, and unlock new growth opportunities.
Part of Marketing Strategy & Planning. Aligns marketing, sales, and customer success to build a more efficient and predictable revenue engine.
Part of Fractional CMO Advisory. Support for leadership teams in strengthening marketing capabilities and building high-performing internal teams.
No templates. No guesswork. Every engagement starts with understanding your business and identifying the strategic priorities that will drive growth.
We start with a short, no-obligation call to understand your business, your growth goals, and the key marketing challenges you want to solve.
Your current marketing approach, positioning, and growth opportunities are reviewed to identify what needs to change and where the biggest opportunities lie.
A clear marketing roadmap is developed — defining positioning, priorities, and the initiatives that will drive sustainable growth.
I support execution, guide internal teams, and coordinate trusted partners to ensure the strategy is implemented effectively and continuously improved.
I provide strategic marketing leadership as a Fractional CMO and Strategic Marketing Advisor. My work typically includes marketing strategy and planning, brand positioning and messaging, go-to-market strategy, growth strategy, revenue operations alignment, and marketing leadership support.
Strategy is the foundation of every engagement. However, I also support implementation when it directly impacts results. This can include guiding internal teams or coordinating trusted senior partners when specialist execution is required.
I typically work with business leaders and senior decision-makers who need clearer marketing direction, stronger positioning, and a more structured approach to growth.
Yes. I work fully remote across Europe and the Middle East. Location has never been a barrier to the work.
Pricing depends on the type of engagement. Some companies start with a one-off strategy session, while others prefer ongoing advisory support. The most appropriate structure is usually discussed during the discovery call.
Yes. While my primary role is strategic leadership and advisory, I can also support execution by guiding internal teams or coordinating trusted senior partners when required.
Yes, when it supports the overall strategy. This may include messaging development, content direction, and selected creative support through experienced collaborators.
The first step is a free 30-minute discovery call. During this conversation we discuss your business, your goals, and the marketing challenges you want to solve, and determine whether working together is the right fit.
Probably, if you're at the point where marketing can't run ad hoc anymore — but you don't yet need a full-time CMO. If you have marketing activity but no senior voice guiding it, or a junior team that needs strategic direction, this is likely the right conversation. It's probably not the right fit if you're looking for a hands-on execution agency or need someone to manage day-to-day campaigns.
A focused advisory session designed to bring clarity to your marketing direction, positioning, and growth priorities.
Fee confirmed before we start.
A structured engagement focused on solving a specific marketing or growth challenge.
Scope and fee agreed on the discovery call.
Ongoing strategic marketing leadership for companies that need senior-level guidance without hiring a full-time CMO.
Engagement structure discussed on the discovery call.
Fractional CMO & Strategic Marketing Advisor based in Cyprus. Helping business leaders make better marketing decisions and build growth with confidence.
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