Last updated: 10 July 2026
PRAM LC is a marketing advisory brand operated by Louis Castellani, an independent marketing advisor based in Cyprus.
PRAM LC is not a separate company or legal entity. References in these Terms to “PRAM LC”, “I”, “me” or “my” mean Louis Castellani operating under the PRAM LC brand.
Website: https://pramlc.com
Email: hello@pramlc.com
Telephone: +357 99 988 889
Business location: Cyprus
The full geographical business address is provided in the relevant proposal, booking information or contractual documentation before any paid engagement is concluded and is repeated on the applicable invoice.
These Terms & Conditions govern:
your use of pramlc.com;
enquiries submitted through the Website;
advisory sessions booked through the Website or an external booking platform;
marketing advisory services provided under the PRAM LC brand.
By booking a Service, accepting a proposal, confirming an engagement, making a payment or instructing work to begin, you confirm that you have read and accepted these Terms.
Where a separate proposal, engagement letter, statement of work, booking confirmation or written agreement has been accepted, that document forms part of the agreement.
If there is any conflict between these Terms and a specifically agreed written document, the specifically agreed document will take precedence.
“Client” means the individual, business, organisation or authorised representative engaging PRAM LC.
“Business Client” means a person or organisation purchasing Services for purposes connected with a business, trade, profession or commercial activity.
“Consumer” means an individual purchasing Services mainly for purposes outside that individual’s trade, business, craft or profession.
“Services” means the marketing advisory services described on the Website or agreed separately in writing.
“Deliverables” means reports, assessments, recommendations, roadmaps, presentations, scorecards, written summaries, strategic frameworks or other materials prepared specifically for the Client.
Services may include:
Marketing Check-up;
Marketing Audit & Roadmap;
Strategic Advisory Retainer;
Fractional CMO Advisory;
marketing strategy and planning;
strategic positioning advice;
customer, competitor or market analysis;
budget and performance guidance;
review of marketing briefs and agency outputs;
advisory support for business leaders and internal marketing teams;
other advisory work expressly agreed in writing.
The exact scope, duration, fee, Deliverables and timetable will be confirmed through the relevant service page, booking confirmation, proposal or written agreement.
PRAM LC provides independent strategic marketing advice.
Unless expressly agreed in a separate written agreement, PRAM LC does not:
manage or operate advertising campaigns;
create, publish or schedule content;
manage social media accounts;
access advertising, analytics or customer databases;
purchase advertising or media;
independently contact agencies, suppliers or vendors;
act as an employee, officer, director or authorised representative of the Client;
exercise managerial authority over the Client’s employees;
make binding decisions on behalf of the Client;
provide legal, tax, accounting or regulated financial advice.
Strategic feedback relating to an agency, supplier or employee is provided to the Client. The Client decides what instructions to issue and remains responsible for implementation.
Fractional CMO Advisory provides senior strategic guidance and leadership support. It does not create an employment, partnership, fiduciary, directorship or agency relationship.
An agreement for Services is formed when one or more of the following occurs:
the Client books and pays for a Service;
the Client accepts a proposal or quotation in writing;
the Client confirms acceptance by email;
the Client pays an invoice, deposit or agreed advance fee;
PRAM LC confirms the engagement and the Client instructs work to begin.
PRAM LC may decline an enquiry or engagement due to capacity, professional suitability, a conflict of interest, legal or regulatory concerns, non-payment or insufficient information.
The scope is limited to the work described in the relevant:
service page;
proposal;
quotation;
booking confirmation;
statement of work;
email confirmation;
written agreement.
Additional analysis, additional meetings, revised Deliverables, new business areas or substantial changes to the agreed brief may require:
an additional fee;
a revised timetable;
a separate proposal.
Changes are binding only when agreed in writing.
Fees are those displayed on the relevant service page or confirmed in writing before the engagement begins.
Unless expressly stated otherwise:
prices are exclusive of VAT;
VAT will be added where legally applicable;
advisory sessions are payable before the scheduled appointment;
project engagements may require a deposit or advance payment;
monthly retainers are invoiced in advance;
invoices must be paid by the due date stated on the invoice;
work may be postponed until the required payment has been received.
The Client is responsible for bank transfer fees, currency conversion fees and charges imposed by its own bank or payment provider.
Where a price displayed on the Website differs from a price contained in a Client-specific proposal, the accepted Client-specific proposal will apply.
If an invoice is not paid by its due date, PRAM LC may:
suspend work;
postpone scheduled meetings;
delay the delivery of Deliverables;
withhold incomplete Deliverables;
terminate the engagement;
claim any interest or recovery costs permitted by applicable law.
Suspension or termination because of non-payment does not cancel fees already due.
The Client is responsible for selecting an appropriate appointment time and providing accurate contact information.
Sessions are normally delivered online through the meeting platform stated in the booking confirmation.
A Client may request one rescheduling of an individual advisory session by providing at least 24 hours’ notice.
A replacement time is subject to availability.
The session will normally end at the originally scheduled time, even where the Client joins late.
If the Client is more than 15 minutes late without prior notice, the appointment may be treated as a no-show.
Subject to any mandatory Consumer rights:
cancellations made less than 24 hours before the session are non-refundable;
payments for missed appointments are non-refundable;
a replacement session is not guaranteed.
If PRAM LC must cancel a paid session, the Client may choose between:
a replacement appointment; or
a refund of the fee paid for the affected session.
PRAM LC is not responsible for indirect expenses incurred by the Client because of a cancelled or rescheduled appointment.
This section applies only where the Client legally qualifies as a Consumer. It does not apply to Business Clients purchasing Services for business or professional purposes.
A Consumer who concludes a distance contract for Services may have the right to withdraw from the contract within 14 days from the date the contract was concluded, without providing a reason.
To exercise this right, the Consumer must send a clear withdrawal request to:
The request must be sent before the withdrawal period expires.
If the Consumer asks for the Service to begin during the 14-day withdrawal period:
the Consumer must expressly request early commencement;
if the Consumer withdraws after work has begun, a proportionate fee may be charged for Services already provided;
if the Service has been fully performed after the Consumer’s express request and acknowledgement, the right of withdrawal may no longer apply.
Any refund legally due following a valid withdrawal will be processed within the period required by applicable law.
Mandatory Consumer rights are not restricted by these Terms.
A model withdrawal form appears at the end of these Terms.
Cancellation and termination arrangements for project work, retainers and Fractional CMO Advisory will be stated in the relevant proposal or agreement.
Unless otherwise agreed:
fees for completed work remain payable;
work already performed may be deducted from prepaid fees;
deposits become non-refundable once substantive work has begun;
completed or substantially completed Deliverables remain payable;
minimum engagement periods continue to apply;
termination does not affect rights or liabilities that arose before termination.
The Client agrees to:
provide accurate, complete and timely information;
disclose relevant limitations or uncertainties in the information provided;
provide requested documents, data, access and feedback;
ensure it has permission to share all information supplied;
appoint an authorised principal contact;
obtain necessary internal approvals;
make its own final commercial decisions;
supervise its employees, agencies and suppliers;
ensure that implementation complies with applicable law and sector requirements;
review Deliverables promptly and raise material concerns within a reasonable period.
PRAM LC may rely on information provided by the Client without independently verifying it, unless verification is expressly included in the agreed scope.
Where the Client delays in providing information, approval, access or feedback:
delivery dates may be extended;
reserved working time may be reallocated;
additional work may be charged separately;
PRAM LC will not be responsible for resulting delays or reduced effectiveness.
Where a Client delay continues for more than 30 days, PRAM LC may suspend or close the engagement and invoice for work completed.
PRAM LC will provide the Services with reasonable professional care and skill.
However, marketing performance depends on factors outside PRAM LC’s control, including:
implementation quality and speed;
market conditions;
pricing and commercial decisions;
product or service quality;
customer demand;
available budget;
competitor activity;
platform policies and algorithms;
economic conditions;
the performance of employees, agencies and suppliers.
PRAM LC does not guarantee:
revenue or profit growth;
a particular number of leads or sales;
return on investment or advertising spend;
market-share growth;
audience growth;
funding or investment;
any specific commercial outcome.
Forecasts, projections, benchmarks and estimates are professional opinions based on available information and are not guarantees.
The Client remains responsible for:
accepting or rejecting recommendations;
approving strategy, budgets and communications;
implementing recommendations;
instructing employees, agencies and suppliers;
obtaining legal, regulatory or professional approval;
monitoring implementation and performance;
all final commercial decisions.
PRAM LC is not responsible for implementation performed by the Client or a third party.
PRAM LC retains ownership of all pre-existing and independently developed:
methodologies;
frameworks;
templates;
assessment methods;
processes;
tools;
structures;
know-how;
intellectual property.
Once all relevant fees have been paid, the Client may use Client-specific Deliverables for its own internal business purposes.
The Client may share Deliverables with its employees and appointed service providers where necessary for implementation.
Unless separately agreed in writing, the Client may not:
sell or commercially distribute Deliverables;
publish complete Deliverables publicly;
claim PRAM LC’s proprietary work as its own advisory product;
remove copyright or ownership notices;
reuse templates or frameworks to provide services to third parties;
reproduce proprietary material for training, licensing or resale.
The Client retains ownership of materials supplied by the Client.
The Client confirms that it has the legal right to provide and authorise the use of those materials.
Each party must keep confidential the non-public business, financial, strategic, operational and technical information received from the other party.
Confidential information may be used only for the relevant engagement.
This obligation does not apply to information that:
is already publicly available without breach of these Terms;
was lawfully known before disclosure;
is lawfully received from another source;
is independently developed;
must be disclosed by law, court order or regulatory authority.
Confidentiality obligations continue after the engagement ends.
PRAM LC will not publish the Client’s name, logo, testimonial, results or identifiable case study without prior permission.
Anonymised professional experience may be referenced where the Client cannot reasonably be identified.
Personal data is processed in accordance with the PRAM LC Privacy Policy.
Where the Client provides personal data relating to employees, customers, suppliers or other individuals, the Client confirms that it has an appropriate legal basis for doing so.
The Client should provide aggregated, pseudonymised or anonymised data where individual-level personal data is not necessary.
PRAM LC may use third-party services for:
website hosting;
contact forms;
email;
appointment scheduling;
online meetings;
invoicing;
analytics;
document storage or delivery.
PRAM LC is not responsible for outages, restrictions, security incidents, errors or policy changes caused by third-party platforms outside reasonable control.
Links to third-party websites are provided for convenience and do not constitute an endorsement.
PRAM LC may work with other businesses, including businesses operating in the same or related sectors, provided that confidentiality obligations are respected.
PRAM LC will not knowingly use one Client’s confidential information for the benefit of another Client.
A material conflict may result in an engagement being declined, limited, suspended or terminated.
Nothing in these Terms excludes or limits liability where exclusion or limitation is prohibited by law.
Subject to mandatory legal rights, PRAM LC will not be liable for:
indirect or consequential loss;
loss of profit, revenue or anticipated savings;
loss of opportunity;
loss of goodwill or reputation;
loss or corruption of data caused by third parties;
decisions made by the Client;
failure to implement recommendations;
inaccurate or incomplete Client information;
acts or omissions of Client-appointed employees, agencies or suppliers;
failures of external platforms outside reasonable control.
For Business Clients, PRAM LC’s total aggregate liability arising from a specific one-time engagement will not exceed the fees paid for that engagement.
For Business Clients receiving ongoing Services, total aggregate liability will not exceed the fees paid during the six months immediately preceding the event giving rise to the claim.
These limitations do not reduce mandatory rights available to Consumers.
Neither party will be liable for delay or failure caused by circumstances beyond reasonable control, including:
serious illness or incapacity;
natural disaster;
war or civil disturbance;
government action;
widespread internet or power failure;
cyberattack;
widespread platform failure;
industrial dispute;
public-health emergency.
The affected party will provide reasonable notice and seek to minimise disruption.
Website articles, guides, assessments, scorecards and public resources are provided for general information.
They are not personalised professional advice and should not be relied upon as a substitute for advice based on the user’s specific circumstances.
Reasonable efforts are made to keep Website content accurate and current, but complete accuracy or uninterrupted availability cannot be guaranteed.
You must not:
use the Website unlawfully;
interfere with its security or operation;
attempt unauthorised access;
introduce malware or harmful code;
submit false, abusive or unlawful material;
systematically scrape or reproduce Website content;
commercially exploit proprietary material without permission;
impersonate another person or organisation.
Access may be restricted where misuse is reasonably suspected.
Complaints should be sent to:
Please include:
your name;
the relevant Service;
a clear description of the issue;
relevant supporting information;
the resolution you are seeking.
PRAM LC will aim to acknowledge the complaint within five business days and provide a substantive response within a reasonable period.
These Terms may be updated to reflect changes in:
Services;
Website functionality;
business practices;
applicable law;
external service providers.
The current version will be published on pramlc.com with an updated revision date.
Material changes will not retrospectively alter a specifically agreed active engagement without appropriate agreement or notice.
These Terms and any non-contractual obligations arising from them are governed by the laws of the Republic of Cyprus.
The parties will first attempt to resolve disputes through good-faith communication.
Subject to mandatory Consumer rights, the courts of the Republic of Cyprus will have jurisdiction.
If part of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply.
Failure to enforce a right does not waive that right.
The Client may not transfer an engagement without prior written approval.
These Terms, together with the relevant proposal, booking confirmation and accepted written agreement, form the agreement relating to the relevant Services.
PRAM LC
Operated by Louis Castellani
Website: https://pramlc.com
Email: hello@pramlc.com
Telephone: +357 99 988 889
Business location: Cyprus
Complete and send this form only if you legally qualify as a Consumer and wish to withdraw from an eligible distance contract.
To: PRAM LC, hello@pramlc.com
I hereby give notice that I withdraw from my contract for the following Service:
Service purchased:
Date of purchase or contract:
Consumer’s full name:
Consumer’s address:
Consumer’s email address:
Date:
Signature, only where this form is submitted on paper:
For anyone making marketing decisions who wants to make sure they’re making the right ones.
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